Lydia Percia featured in Valley Business Journal


Looking at how far Continental East Development Inc. has matured in the past few years since its inception, it is hard for Lydia Percia, co-founder and Vice President of Real Estate Acquisitions, Continental East Development, not to reflect back to the road traveled in order to arrive at this point in her professional life.

As a child, Lydia learned at a young age about the real estate industry and the value of hard work while also developing necessary skills to succeed. It was in 2005 when Lydia decided to pursue her passion to enter the real estate industry. Lydia’s determination for success led her to begin selling luxury residential properties in the Temecula valley in 2006. As the stock market and real estate industry began to take a hit in the United States, Lydia again looked for opportunities in the midst of our economy’s crisis. By the end of 2008, as Murrieta and its surrounding area suffered the large economic hit, Lydia stood up to the challenge and found additional investors sharing her same vision of the potential in large residential and commercial property industries during such an unstable time. It was early 2009 when she was able to convince a business group to make a whirl wind business tour of China, Taiwan, and Vietnam, and there seized the opportunity to assist affluent Asian buyers looking to invest in the United States.

In March 2009, Lydia finalized what would turn out to be a series of long-term real estate acquisitions by her Asian investors. At this time, Lydia co-founded Continental East Development Inc. (CED) of Murrieta, which since its founding has significantly increased its real estate holdings to include single family residential tracts, office and medical office buildings, and a new retail shopping center. Lydia often looks back on how far they have come as a company and cannot help but smile in the memory of trying to convince Asian buyers on the merits of investing in Southwest Riverside County, while answering the question, “Tell us once again, where is Murrieta located?”

As Continental East Development continues to grow within the community, more and more opportunities have been presented within the Valley, as well as internationally. This month, Continental East Development Inc. will open Continental Medical Plaza of Murrieta, a 38,000 square foot medical and professional office building complex located adjacent to Rancho Springs Medical Center. The grand opening is scheduled in the upcoming months, which will be open to the public in hopes of drawing potential tenants to the location.

Future plans are also in the works for Continental East Development Inc. to break ground in 2012 on a series of planned senior care communities and site locations are currently being evaluated for this project. The first assisted/memory care development will include more than one hundred beds and is expected to have a market value in excess of $18 million.

Continental East Development Inc. is a real estate management company which acquires distress properties throughout the Inland Empire and California as a whole. Its mission is to develop opportunity funds and provide key management which results in financially profitable real estate ventures. The acquisitions offer the opportunity to improve the underlying value of the land and position it for sale and/or joint venture as market conditions mandate.

Within its targeted geographical areas, Continental East Development manages the acquisition, development, and sales of the entire project, including management of the development, accounting, marketing and sale of the project at the property level.

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